Ahmed Khaire
Founder & CEO, Nogbase · Salesforce Solution Architect
Dubai, UAE · UAE Golden Visa holder
Profile
Founder, CEO, and certified Salesforce Solution Architect with 15+ years in enterprise technology and a decade at PwC designing CRM and PropTech solutions for the UAE's largest real estate, aviation, and free zone organizations. Now building Nogbase — the AI-powered operating system for property developers — and AqarWorks, a real-estate operations consulting practice serving the GCC. Proven record of translating complex business requirements into scalable architectures, leading cross-functional delivery teams, and advising stakeholders from engineers to C-level executives.
Key Achievements
- Architected enterprise solutions for 12+ major UAE organizations including Emaar, Nakheel, Majid Al Futtaim, Aldar, DIFC, and Emirates airline.
- Designed integration frameworks handling 50,000+ daily transactions across ERP, payment, and document systems.
- Led technical delivery teams of up to 10 developers across multiple concurrent enterprise implementations.
- Reduced document processing time by 60% through automated PDF generation handling 5,000+ documents daily.
- Achieved 95%+ user adoption through intuitive solution design and comprehensive change management.
Experience
Founder & CEO
NogbaseBuilding the AI layer that connects the real estate sales ecosystem — from project launch to commission payout. Nogbase is a B2B PropTech SaaS platform covering broker management, sales CRM, AI document generation, payment collections, 3D inventory, and customer handovers for developers across the UAE, expanding into KSA.
Founder
AqarWorksReal-estate operations consulting — Salesforce CRM implementation, broker and customer portals, and workflow automation for developers and brokerages across the GCC.
Entrepreneur in Residence
AntlerSoftware Solution Architect
PwC- Led solution architecture for enterprise Salesforce implementations across Sales, Service, Experience, and Revenue Cloud (CPQ) for real estate and government clients with 500+ users.
- Designed end-to-end architectures — data models, integration patterns, security frameworks, and scalability strategies — and presented technical roadmaps to C-level stakeholders.
- Architected complex integrations using Platform Events, MuleSoft, and custom APIs connecting Salesforce with Oracle ERP, SAP, and payment gateways.
- Established governance frameworks, security policies, and compliance standards; implemented CI/CD with Copado and Azure DevOps.
Notable projects: Majid Al Futtaim Properties — end-to-end Sales Cloud & CPQ for the property sales lifecycle · Aldar Properties — multi-cloud Sales, Service & Experience Cloud · DIFC & DMCC — free zone management with complex licensing workflows · Emirates & Etihad Airways — customer service transformation with Service Cloud.
Technical Team Lead
PwC- Led and mentored technical teams delivering Salesforce projects — code reviews, quality assurance, and end-to-end technical delivery.
- Designed scalable Salesforce solutions and seamless integrations via APIs and middleware, covering data modeling, migration, and governance.
Senior Salesforce Developer
PwC- Built custom solutions with Apex, Lightning Components, and Visualforce; mentored junior developers and optimized orgs for performance and scale.