Ahmed Khaire — Founder & CEO of Nogbase, Dubai UAE

Ahmed Khaire

Founder & CEO, Nogbase

Dubai, UAE
About

Building software to eliminate the friction in real estate development.

Technology entrepreneur and enterprise architect turning complex real estate operations into streamlined, data-driven workflows. As the Founder & CEO of Nogbase, I'm building a B2B SaaS platform that serves as the operating system for property developers across the UAE.

As a Software Solutions Architect at PwC, I designed and delivered CRM platforms, broker portals, and customer apps for the region's largest developers — Emaar, Aldar, and Majid Al Futtaim. These implementations spanned end-to-end sales lifecycles — from lead capture and broker onboarding to inventory management, payment tracking, and customer handovers.

My work covered 4 markets (UAE, KSA, Oman & Qatar) and involved architecting solutions on Salesforce, Microsoft Dynamics, and custom cloud platforms. I led cross-functional teams of developers, consultants, and stakeholders to deliver systems handling billions in transaction volume.

Now I channel that enterprise-grade experience into Nogbase — making the same caliber of technology accessible to mid-market developers who can't afford Big Four consulting fees. Cairo University graduate with 14+ professional certifications across Salesforce, cloud architecture, and enterprise systems.

Salesforce

Sales Cloud Service Cloud Marketing Cloud Apex Lightning Visualforce

Cloud & Architecture

SaaS Architecture REST APIs Microservices MS Dynamics Cloud Infra

PropTech & CRM

CRM Design Sales Automation Broker Portals Inventory Mgmt Payments

Data & AI

Data Analytics Machine Learning NLP Business Intelligence
15+Years in Tech
4Markets
14+Certificates
10+Enterprise Clouds

Let's talk

Whether you're a property developer, technology partner, or investor — I'm always open to meaningful conversations.

Dubai (GMT+4) 30-min intro calls
Schedule a Meeting
Current Venture

The operating system for property developers

Nogbase is a B2B PropTech SaaS platform that replaces the fragmented tools property developers rely on with a single, intelligent system — covering every stage from lead capture to customer handover.

The Problem

Property developers across the UAE manage sales through disconnected spreadsheets, WhatsApp groups, and siloed CRM systems that don't talk to each other. Broker relationships live in inboxes, inventory is tracked manually, and payment follow-ups fall through the cracks — leading to lost leads, revenue leakage, and zero real-time visibility into sales performance.

Our Solution

Nogbase replaces this fragmented stack with a single, AI-powered platform purpose-built for real estate developers. From the moment a broker registers interest to the final customer handover, every touchpoint lives in one system — with intelligent automation handling repetitive workflows, document generation, payment scheduling, and performance analytics.

Broker Management Portal

A dedicated self-service portal that transforms how developers work with their broker network:

Broker registration, KYC verification & RERA compliance Real-time inventory access with unit availability & pricing EOI submission & deal tracking from expression to booking Automated commission calculations & payout tracking Performance dashboards for broker & agency analytics
Broker Portal Sales CRM AI Docs Payment Collections 3D Inventory Viewer WhatsApp API Customer Handovers Analytics
Visit nogbase.ae
Experience
2024 — Present

Founder & CEO

Nogbase · Dubai, UAE

Built PropTech SaaS transforming developer operations with AI-powered tools for sales, broker management & payments. Expanding to KSA.

Previous

Software Solutions Architect

PwC

Enterprise architecture — system design, integrations, security & scalability across CRM and cloud platforms.

Education

Cairo University

Expertise

Salesforce

Sales Cloud Service Cloud Marketing Cloud Apex Lightning Visualforce

Platform & AI

SaaS Architecture REST APIs Cloud Infra Machine Learning NLP

PropTech

CRM Design Sales Automation Payments Data Analytics
Key Implementations

Emaar Properties

CRM, Broker Portal & Inventory

Designed and delivered the Salesforce CRM, broker management portal, and inventory system powering sales across Dubai Hills Estate, Creek Harbour, and other flagship communities.

123K+Units Delivered
AED 70BAnnual Sales

Aldar Properties

CRM, Customer Portal & Mobile App

Full CRM implementation with a customer-facing portal and mobile app for Abu Dhabi's largest developer — spanning Yas Island, Saadiyat, and Al Raha communities.

53K+Units Realized
77MSq Ft Land Bank

Majid Al Futtaim

Full CRM — 3 Countries

Enterprise-wide CRM implementation across all properties in the UAE, Oman, and Egypt — including Tilal Al Ghaf, City Centre communities, and Mall of the Emirates.

3Countries
29Malls
13Hotels
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Clients & Projects
PwC Emaar Dubai Properties Majid Al Futtaim Properties DIFC DMCC RAK Free Zone Ajman Free Zone Emirates Etihad Airways Aldar Properties Modon Properties Wujha Development