Building software to eliminate the friction in real estate development.
Technology entrepreneur and enterprise architect turning complex real estate operations into streamlined, data-driven workflows. As the Founder & CEO of Nogbase, I'm building a B2B SaaS platform that serves as the operating system for property developers across the UAE.
As a Software Solutions Architect at PwC, I designed and delivered CRM platforms, broker portals, and customer apps for the region's largest developers — Emaar, Aldar, and Majid Al Futtaim. These implementations spanned end-to-end sales lifecycles — from lead capture and broker onboarding to inventory management, payment tracking, and customer handovers.
My work covered 4 markets (UAE, KSA, Oman & Qatar) and involved architecting solutions on Salesforce, Microsoft Dynamics, and custom cloud platforms. I led cross-functional teams of developers, consultants, and stakeholders to deliver systems handling billions in transaction volume.
Now I channel that enterprise-grade experience into Nogbase — making the same caliber of technology accessible to mid-market developers who can't afford Big Four consulting fees. Cairo University graduate with 14+ professional certifications across Salesforce, cloud architecture, and enterprise systems.
Salesforce
Cloud & Architecture
PropTech & CRM
Data & AI
Let's talk
Whether you're a property developer, technology partner, or investor — I'm always open to meaningful conversations.
Current Venture
The operating system for property developers
Nogbase is a B2B PropTech SaaS platform that replaces the fragmented tools property developers rely on with a single, intelligent system — covering every stage from lead capture to customer handover.
The Problem
Property developers across the UAE manage sales through disconnected spreadsheets, WhatsApp groups, and siloed CRM systems that don't talk to each other. Broker relationships live in inboxes, inventory is tracked manually, and payment follow-ups fall through the cracks — leading to lost leads, revenue leakage, and zero real-time visibility into sales performance.
Our Solution
Nogbase replaces this fragmented stack with a single, AI-powered platform purpose-built for real estate developers. From the moment a broker registers interest to the final customer handover, every touchpoint lives in one system — with intelligent automation handling repetitive workflows, document generation, payment scheduling, and performance analytics.
Broker Management Portal
A dedicated self-service portal that transforms how developers work with their broker network:
Founder & CEO
Nogbase · Dubai, UAEBuilt PropTech SaaS transforming developer operations with AI-powered tools for sales, broker management & payments. Expanding to KSA.
Software Solutions Architect
PwCEnterprise architecture — system design, integrations, security & scalability across CRM and cloud platforms.
Cairo University
Salesforce
Platform & AI
PropTech
Emaar Properties
Designed and delivered the Salesforce CRM, broker management portal, and inventory system powering sales across Dubai Hills Estate, Creek Harbour, and other flagship communities.
Aldar Properties
Full CRM implementation with a customer-facing portal and mobile app for Abu Dhabi's largest developer — spanning Yas Island, Saadiyat, and Al Raha communities.
Majid Al Futtaim
Enterprise-wide CRM implementation across all properties in the UAE, Oman, and Egypt — including Tilal Al Ghaf, City Centre communities, and Mall of the Emirates.
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